Swot analysis on the soft drink industry

It is one of the great and most valuable brands which are recognized globally. Therefore, they should follow all the rules and regulations that are given by the government to provide the stores with their beverages.

Swot analysis on the soft drink industry

These factors comprise resources, product attributes, competencies, market achievements and competitive capabilities etc. It is very significant for the strategists to know the background of industry in order to recognize the most significant competitive success factors.

Because of alteration in driving forces and competitive circumstances, the key success factors KSFs of one industry diverge from other. The key success factors of Coca-Cola are given below: Strong global presence Coca-Cola is a carbonated soft drink sold in the vending machines, stores, restaurants in more than countries.

This approach provides Coke the opportunity to serve a greater geographic diverse area. The Coke manufactures concentrate which is afterward sold to licensed Coca-Cola bottlers all over the globe. The bottlers, who have territorially limited contracts with the Coke, manufacture finished goods in bottles and cans from concentrate in mixture with sweeteners and filtered water.

The bottlers then distribute and sell Coca-Cola to vending machines and retail shops. The bottling firms are locally operated and owned by autonomous business persons who are authorized to trade brands of the Coca-Cola Corporation.

Because Coca-Cola does not have complete possession of its bottling system, its major basis of revenue is the sale of concentrate to its bottlers.

Advertising and differentiation Coke mainly is competing on advertising and differentiation rather than pricing. This resulted in higher profits and disallowed a massive depression in profits.

Swot analysis on the soft drink industry

Soft drink industry needs huge amount of money to spend on advertisement and marketing. Coke has different advertisement campaigns according to situation. Its advertising has significantly exaggerated American culture and run different campaigns such as holiday and sport sponsorship etc which attracts and appeal different segment.

The main brand of the Coca-Cola Company is sold globally and is recognized as the best-known brand name in the globe. More prominently, its consumers would not do without it, and have confirmed a loyalty.

Coke has strong network of convenience stores, fast food fountain, vending, food stores, and restaurants etc globally. Breadth of product line The Coca-Cola organization has occasionally launched other cola drinks beneath the Coke brand name.

Coca-Cola franchises in different countries offer different product lines. Subscribe to Our Feed!Since its introduction in , Michael Porter’s Five Forces has become the de facto framework for industry analysis.

The five forces measure the competitiveness of the market deriving its attractiveness. The Coca-Cola Company (KO) appears set to plod along during its campaign. In that vein, a stronger U.S. dollar has hindered overall profitability.

Economic Factors

This year, the company’s pre-tax profits are likely to decline in the high-single-digit neighborhood, meaning share . Intelligentsia produce outstanding international Market & Competitor Intelligence and Due Diligence solutions.

See our case studies and testimonials. Get expert industry market research on Global Wine Manufacturing. Industry market research reports, statistics, data, trends, forecasts and information.

Swot analysis on the soft drink industry

Save time, save money, generate more revenue, mitigate risk and make faster and better business decisions. Technological Factors. Technology is the main factor in the analysis of any industry.

PESTLE Analysis of COCA COLA | Marketing Dawn

Similarly, the beverage company, Coca Cola, needs excellent machinery that is helpful in manufacturing better quality products in high quantities. The coca cola market analysis. The market analysis is responsible for monitoring the company’s both external and internal environment.

Coco cola uses this strategy to watch both external and internal factors in regard to its business.

brewery engineering maintenance - Brewtech GmbH