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For the most part, we leave the rational, performance-oriented data gathering to quantitative surveys.
Because when you understand the inner motives of your target audience, you can more effectively influence future purchase decisions and brand perceptions.
It works, just ask our clients. Every client they touch meets with success. Their unique approach consistently unlocks the insights we need to optimize our branding and better meet the needs of our customers. They focus our needs and expectations, and then provide great customer insights that help optimize our strategies and marketing plans.
They are able to hone in on the information we need and to extract tremendous nuggets from the exercise. We highly recommend them. The videos of customer comments were key to gaining the acceptance of our organization and our members.
Purchase decisions involve a variety of factors. And it takes a sophisticated approach to reveal what happens beneath the surface and why.
How do we do it? Using creative qualitative research tools honed over almost 25 years we peel back the protective layers of logic and reason, allowing consumers in our research sessions to express true feelings and attitudes. By tapping into their subconscious, we learn what they intuitively call on as they form opinions and make decisions.
We then use our proprietary analysis system to apply clustering and segmenting techniques and uncover related patterns of thought and opinion. We use this approach to compare and contrast findings between customer segments, geographic locations, or any other relevant discriminators for your markets.
We bring our research to life in a dynamic expression of your data, using a combination of graphics and high definition video to bring the customer right into your boardroom. Your stakeholders hear directly from consumers as they express their opinions and expectations with raw and uncut inflection, emotion and passion.
Our belief is that to be of high value, research should boil down complex consumer feedback into simple marketing actions that clients can implement. Because while complex and convoluted data rarely wins — focused strategy always comes out on top.
Clients Who we work with and why.
We work with consumer and business-to-business brands, in industries ranging from agriculture to airlines, construction, education, health and tourism. We can help any business interested in using customer-driven, evidence-based strategic planning to formulate marketing solutions.
When is Street Smart the right fit?
Business situations or marketing challenges that are the best fit for the Street Smart approach to research: Corporate Rebranding - how do you want to redefine your company?
How can you convey this most effectively? Mergers — when your identity changes or evolves, what does it mean to your overall approach to marketing?Log in to your church's Planning Center account.
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