Conceptual Blocks by Kevin Kenneth D.
As my research, the market shares of Coke are larger than the Pepsi in the world, also in the China.
And every year Pepsi would invite the hottest Chinese star as their spokesperson. In addition, my friends and I drunk more Pepsi than Coke when we were young kids.
But after I came to the U. Thus, I think the market share of Coke and Pepsi are related to the time, region, and marketing. Although Pepsi did great job in marketing and sales in the last 20 years and they always try to find a new way to increase their market share and brand awareness, Coke are always always earlier than Pepsi.
Time is really a very significant factor in this case. Pepsi are target more younger people since their advertising are always invited the hottest Chinese star. I guess maybe Pepsi know that their product is sweeter than Coke, and younger generation are more like sweet taste.
Chinese people extremely like red color because it represents good lucky. There are many companies doing similar business in the competitive market. There are three things I learn from this case. First of all, it is necessary to build a unique business strategy and solve the competition problems creatively while facing the competition with a similar company.
Secondly, while facing competition, companies should not try to solve problems only looking too narrowly, screening out other important issues, and making assumptions that inhibit problem solutions. And other very important thing is doing the overall research and analysis, it is really can help the company find the root of the problems and find the correct ways to react.
Thirdly, in the competitive market, it is very important to be creative and innovative. For example, Pepsi is too similar with Coke and Coke is the first one into the market.
Thus, Pepsi maybe can develop some other new products in to the market to increase their market shares instead of only focus on the one product. Fourthly, the analytical problem solving is very important when a company is facing the competition. Defining the problems, generating the alternatives, analyzing the alternatives, and implementing the solutions should all be carried out carefully and comprehensively.
Thinking deeply and broadly can help eliminate the mistakes occur and reduce the unexpected results.About. About Answers; Community Guidelines; Leaderboard; Knowledge Partners; Points & Levels.
problem is defined experienced by the smokejumpers (conceptual blocks) included the following: a. First, the jumpers were told that the fire they were going to fight was a fire, meaning that they were going in prepared to fight a fire that should be contained by the next morning.
What conceptual blocks were experienced by the smokejumpers? The conceptual blocks that were experienced by the smokejumpers would be the first conceptual block is commitment where Dodge have seen that the fire crossed the gulch ahead of the crew and so he turned the his crew around and told them go towards up the hill.
The mental obstacles that constrained the way a problem is defined experienced by the smokejumpers (conceptual blocks) included the following: a. First, the jumpers were told that the fire they were going to fight was a fire, meaning that they were going in prepared to fight a fire that should be contained by the next morning.
Conceptual blocks are defined as “mental obstacles that constrain the way problems are defined” and they “limit the number of alternative solutions people think about.” (Whetten and Cameron, , p.
) Everyone experiences conceptual blocks and the smokejumpers were no different. 1. A manager of a shipping department was concerned about an order that a customer reported as several weeks late. To define the problem, the manager asked an employee in the shipping department why the order had not arrived.